Business Writing Skills

SM-951

Course Objectives

By the end of the course, participants will be able to:

  • Apply the fundamental pillars of business writing for achieving better results
  • Practice basic techniques for writing effective emails, letters and memos
  • Demonstrate professionalism by writing in a clear, specific and positive manner
  • Deliver solid conclusions through organized structure and flow
  • Use practical and modern methods for powerful business writing

Who Should Attend?

All individuals operating in a business setting with a need to express themselves effectively in writing.

Course Outline

  • Introduction to business writing

    • Definitions of business writing
    • Setting emails, letters and memos in context
    • 6 tips for writing effectively
    • Recognizing the hallmarks of effective writers
    • Applying modern day business writing techniques

  • Characteristics of business writing

    • Writing considerations
    • Guidelines for sentences
    • 7 traits of organized writing
    • Setting a purpose
    • Investigating the audience
    • Organizing content to match your audience
    • Using clear, specific and positive writing
    • Developing your business writing style
    • Using visual aids powerfully
    • Complementing writing with tables and charts

  • Writing strategy

    • Organizing thoughts
    • Pyramid structuring
    • Developing a compelling storyboard
    • 3 parts to a message
    • Achieving flow through effective transitioning
    • Applying pyramid structuring to your writing
    • Making the most of your facts
      • Deductive reasoning
      • Abductive reasoning
    • Building a compelling introduction

  • Big tips on writing

    • Applying George Orwell’s 5 rules for effective writing
    • Promoting clarity in writing
    • Avoiding miscommunication
    • Managing and delivering expectations
    • Responding to different email scenarios
    • Understanding different reader personalities

  • Using powerful language

    • Writing considerations
    • Using visual aids
    • Using power words to influence your audience
    • Presentations: less is more
    • Using visual aids effectively
    • Managing a checklist for your writing
    • Going the last inch
    • How to be a successful business writer

 

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