Creating Organizational Culture and Building Institutional Loyalty


Course Objectives

  • Defining and deepening the concept of institutional culture and its role in building and developing institutions and the reflection of that culture on the institutional loyalty degree of the organizations.
  • Familiarizing participants with the factors and ways of creating institutional culture and how to disseminate them within institutions.
  • Enabling participants to acquire the skills to analyze and apply the components of the institutional culture in the framework of the institution and to produce a clear articulation of the values and principles of the Organization’s current institutional culture.
  • Empowering participants to reformulate sound institutional values and prepare the practical plan to lead the process of formation and change of institutional culture.
  • Developing the skills of the participants in achieving institutional loyalty and directing it for achieving corporate goals and continuous improvement of performance.

Who Should Attend?

  • Senior leadership, general managers and their assistants, branch managers and their assistants, managers of human resources, training, planning, organizational development and quality and manpower planning, directors of departments and heads of different departments in public, private and mixed institutions and community-based organizations, those who are prepared to assume such positions and those who wish to develop their skills and abilities.

Course Outlines

Organizational culture and its role in building institutional loyalty

  • Values, concepts, customs and behavioral norms of institutional culture.
  • Convergence and divergence with the cultures of other institutions.
  • The subcultures that are the constituent of the institutional culture.
  • Reciprocal influence with the surrounding environment.
  • Culture is a distinctive feature of the organization from other organizations.
  • Culture as an attraction for the appropriate employees of the institution.
  • Identification of group behavior patterns among team members.
  • Strong culture as a competitive advantage for the institution.

Factors of creating institutional culture and methods of dissemination

  • The influence of senior leadership and early founders.
  • Inheritance of organizational and professional values and habits.
  • The role of successive administrations in developing and supporting the institutional culture.
  • Means and channels for the dissemination of institutional culture (language/stories, anecdotes/symbols/logos/ceremonies and rituals).

The concept of institutional loyalty and its elements

  • The concept and types of institutional loyalty.
  • The concept and types of obligation (stay obligation /emotional obligation/obligation of duty).
  • Elements and aspects of institutional loyalty (mental aspect /psychological aspect)..
  • Elements and aspects of institutional loyalty (social aspect /economic aspect).

Institutional loyalty indicators

  • High attendance and punctuality.
  • Low rates of absenteeism, delays and turnover of work.
  • Serious efforts to increase production, raising quality and reducing costs.
  • Desire to work and taking responsibility.
  • Compatibility with team values and behavioral rules and cooperating with management.
  • Following the organization’s regulations and instructions.
  • Integrating the personal objectives of employees with the objectives of the work.
  • Active participation to solve problems and creative positive thinking.
  • The sense of membership and the team’s attractiveness to its members.
  • High morale and satisfaction levels.

Loyalty of managers and leaders

  • Director is a member of the corporate management team
  • Commitment to achieving the objectives of the institution.
  • The interest of the institution in the first order.
  • Decisions that achieve the interest of the institution.
  • Directing and guiding to staff.
  • Training, developing and upgrading the skills of employees.
  • Exchanging information, suggestions and tips.
  • Representing his institution, keening to make its progress.
  • Talking about the institution positively to others.
  • Proud to belong to his institution.
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